Meghan Trainor - Lips Are Movin [Remastered In 4K] (Official Music Video)

Meghan Trainor - Lips Are Movin [Remastered In 4K] (Official Music Video)

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Lips Are Movin · Meghan Trainor

Lips Are Movin

℗ 2014 Epic Records, a division of Sony Music Entertainment

Released on: 2014-10-21

Acoustic Bass, Baritone Saxophone, Guitar, Piano, Composer, Lyricist, Drum Programmer, Engineer, Mixing Engineer, Producer: Kevin Kadish
Organ: David Baron
Mastering Engineer: Dave Kutch

Auto-generated by YouTube.

"Lips Are Movin" is a song by American singer-songwriter Meghan Trainor, taken from her debut major-label studio album, Title (2015). It was written by Trainor and the album's producer, Kevin Kadish. Epic Records premiered the song on MTV News on October 15, 2014, and released it to the United States contemporary hit radio stations on October 21, as the second single from Title. A retro-tinged doo-wop and pop song with girl-group harmonies and bubblegum pop hooks, "Lips Are Movin" was inspired by Trainor's conflict with her record label. However, critical commentary has described it as a song about Trainor leaving her significant other after discovering he is cheating on her.

Critics drew similarities between the song's style and that of Trainor's debut single, "All About That Bass" (2014). Some deemed the song catchy, while others criticized its lyrics. In the United States, "Lips Are Movin" reached number 4 on the Billboard Hot 100 and was certified quadruple platinum by the Recording Industry Association of America (RIAA). It received platinum or multi-platinum certifications in Australia, Canada, New Zealand, and the United Kingdom, and reached the top 10 on their charts among others.

Philip Andelman directed the music video for "Lips Are Movin", which was commissioned by the technology company Hewlett-Packard. The first-ever music video created entirely by social media influencers, it portrays behind-the-scenes events of a video shoot. Trainor performed "Lips Are Movin" on televised shows such as Today, The Voice, and Dancing with the Stars, and included it on the set lists for three of her concert tours: 2015's That Bass Tour and MTrain Tour and 2016's the Untouchable Tour. Was filmed in Los Angeles, California. It premiered on Trainor's Vevo account on November 19, 2014. Information technology corporation Hewlett-Packard (HP) commissioned the video, which features appearances by social media influencers—actors, dancers and set designers with large social media followings. It is the first-ever music video to be created solely by Vine, Instagram and YouTube stars.

Trainor wanted to create something as "big and fun" as the music video for "All About That Bass", and did not want the video to just feature her yelling at a male love interest. Hewlett-Packard and ad agency 180LA had been contacting record labels, wanting to help create a music video as part of the promotional campaign for the former's newly launched Pavilion x360 laptop, when they thought of Trainor. A creative director for 180LA told Adweek that they picked Trainor as her music would suit a "fun, high-energy campaign" and she had the potential to inspire the influencers' followers. HP and Trainor picked out the influencers, which include American YouTuber Liza Koshy, French dancers Les Twins, and American dancer Chachi Gonzales. Trainor described the concept of the video in an interview with MTV News: "Here's me being sassy and other people dancing with me and having just a good time and trying to get through this feeling of, Ugh he's cheating on me again". She said she was excited about it and concluded "it still feels very 'Meghan Trainor,' which is amazing!".

The video depicts behind-the-scenes events of a music video shoot. The x360 laptop appears frequently in the music video as a product placement, beginning with its use as a digital clapperboard in the opening scene.

In the music video, Trainor, in a black leather jacket, sings in front of a pastel blue backdrop. She performs choreography with the influencers in subsequent scenes, on vibrant studio sets of bright colors. The meta concept of the visuals also depicts Trainor getting her makeup done and choosing wardrobe. Lips are used as a motif throughout the video; they appear as close-ups of Trainor's mouth, lip-shaped earrings and sunglasses, and as a large drawing in the backdrop, the latter of which Yahoo! Music writer Lyndsey Parker compared to those in a poster for The Rocky Horror Picture Show. Trainor is later seen lying on a lip-shaped sofa. One of Trainor's outfits include a bubblegum-colored dress with two cat faces on it, which Mike Pell of MTV UK compared to the top Katy Perry wore at the 2014 MTV Europe Music Awards.

The music video's release reportedly boosted Trainor's social media presence, including an 11% surge in Twitter followers, 16% on Facebook, 41.3% on Instagram, and an almost 100% increase on Vine.

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